Privacy Policy

Who we are

This website is operated by Care Exposure, a digital marketing consultancy based in Bethesda, Maryland, serving businesses locally and beyond. Our primary website address is https://www.careexposure.com. We specialize in providing marketing strategy and digital services for home care agencies, senior-focused providers, and health-conscious brands across Maryland and the greater Washington, DC metro area, including Potomac, Gaithersburg, Germantown, Silver Spring, and Chevy Chase.

For questions or concerns regarding this Privacy Policy, you may contact us at renan@careexposure.com.

Comments

If and when visitors are allowed to leave comments on the site, we may collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect and prevent spam. An anonymized string (also called a hash) may be created from your email address and provided to the Gravatar service to see if you are using it. After your comment is approved, your profile picture (if applicable) may be visible to the public in the context of your comment.

Media

Care Exposure may upload images to blog posts or website content. Visitors should be aware that certain image files may contain embedded metadata (such as location data) that could potentially be extracted by others if not removed prior to upload.

In the future, Care Exposure may also allow users to upload documents or media through forms as part of project workflows or consultations. These uploads will remain private, will not be published or shared publicly, and will only be used for the purpose for which they were submitted.

Cookies

Care Exposure uses cookies to improve user experience, analyze website traffic, and support marketing efforts. Cookies are small data files stored on your device that help websites function more efficiently and provide insights into user behavior.

We currently use cookies for tools such as Google Analytics and WP Rocket, which help us optimize site performance and understand how visitors interact with our content. We also embed interactive elements, such as Google Maps and form submission features, which may use functional or session cookies.

In the future, we may include embedded videos (such as YouTube), advertising platforms (such as Google Ads or remarketing tools), or other third-party services that also set cookies on your device.

By continuing to use this website, you consent to our use of cookies as described above. We may implement a cookie consent banner or settings manager to give you more control over your preferences in the future.

Embedded content from other websites

Pages on this site may include embedded content—such as videos, images, articles, or forms—from third-party websites (e.g., YouTube, Google Maps, Calendly). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website directly.

These external sites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content. This can include tracking your interaction if you have an account and are logged in to that third-party website.

Care Exposure embeds third-party content to enhance your experience and deliver meaningful marketing services. We are selective about the platforms we use and aim to work with providers that prioritize security, transparency, and privacy. However, we do not control the data practices of these third parties. We recommend reviewing their privacy policies to understand how your information is handled when interacting with embedded content.

Who we share your data with

At Care Exposure, your privacy is a priority. We do not sell, rent, or trade your personal information to third parties.

We only share your data with trusted partners and service providers when necessary to operate our website, deliver our services, or improve your experience. This may include:

Website Hosting and Analytics Providers: To help us maintain site performance, troubleshoot issues, and analyze traffic patterns (e.g., Google Analytics).

CRM and Communication Tools: To support client communication, project management, and service delivery (e.g., email platforms or form tools).

Legal and Regulatory Requirements: If required by law, court order, or legal process, we may disclose personal data to comply with applicable regulations.

All third-party service providers are carefully selected and required to uphold strong privacy and data protection standards. We share only the information necessary for them to perform their services, and we maintain oversight to ensure data is handled appropriately.

If we ever expand our partnerships or service providers in ways that affect your data, this policy will be updated to reflect those changes.

How long we retain your data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements.

Contact Form Entries and Inquiries: If you fill out a form on our website, the information is retained for up to 12 months unless you become a client, in which case it may be stored securely as part of your client file for up to 7 years to comply with standard business and tax regulations.

Analytics Data: Non-identifiable visitor data collected through tools like Google Analytics is retained according to Google’s own data retention policies, typically 26 to 38 months.

Client Project Files and Uploaded Media: If you submit files for project use, they are retained only for the duration of the project and securely archived or deleted upon project completion, unless otherwise agreed upon.

You may request the deletion of your personal data at any time by contacting us at renan@careexposure.com, and we will respond promptly in accordance with applicable privacy laws.

What rights you have over your data

At Care Exposure, we believe your data belongs to you. If you have submitted information through our website—such as via a contact form, file upload, or service inquiry—you have the right to:

Request a Copy: You can request an exported file of the personal data we hold about you.

Request Deletion: You can ask us to erase any personal data we hold about you, excluding any data we are required to retain for administrative, legal, or security purposes.

Correct Inaccuracies: If any information is outdated or incorrect, you may request that it be updated.

Withdraw Consent: Where consent was previously given (e.g., for marketing communication), you may withdraw it at any time.

To exercise any of these rights, please contact us at renan@careexposure.com. We will respond to your request within a reasonable timeframe and in accordance with applicable privacy laws.

Where your data is sent

Care Exposure is based in Bethesda, Maryland, and primarily serves clients throughout Maryland, Washington, DC, and Virginia. However, our website may use third-party tools—including Google Analytics, Google Ads, and form processing services—that store or process data on servers located in the United States or other countries.

When you submit a form or interact with embedded content (such as a YouTube video or Google Map), your data may be transmitted to external platforms for processing. We only work with reputable, secure providers, and we do not sell or share your data with any third parties for their marketing purposes.

To maintain transparency and uphold your privacy, all data handling is performed with the intention of delivering the best possible experience while safeguarding your information.